• THE CHAIR

    An international academic reference

CHAIR TMKF ADVERTISING AND COMMUNICATION FOCUSED ON CHILDREN

It is an initiative that comes as a continuation of the agreement signed in 2013 between the Faculty of Information Sciences of the Complutense University and the agency The Modern Kids & Family.

From this agreement was created the Laboratory of Social Trends and Consumption of Children.

The Chair fills an educational void for the students and professionals from the public institutional spheres as well as from the business world who demand specific training in the fields of childhood and adolescence consumption, trends, citizenship, creativity, digital and others.

The goal is to become an international academic reference in terms of training, dissemination and research in the fields previously referenced and become the meeting point of the latest researches on this topic in order to train critical adolescents as citizens of tomorrow.

WHAT IS TMKF

The Modern Kids & Family is the first agency in the country in communication, marketing and advertising aimed at children, adolescents and families.

They have offices in Madrid, Barcelona and Oviedo, and have worked for the Spanish Royal Family, Nickelodeon, Disney, Mattel, Mapfre, Eroski, Real Madrid, Famosa, ONCE and its Foundation, Coca Cola and Pepsi Cola among other well-known brands.

They created the Professional Seminar on Child Marketing of the Company Institute, the Kids Breakfast and have given more than 30 conferences on the subject at universities in Colombia, Argentina, Ecuador and Uruguay. In addition to specialized training for professionals in cities like Lisbon, Oporto, Madrid, Seville, Barcelona, Valencia, Bilbao, Guayaquil, Quito, Bogotá, Montevideo, Buenos Aires, Santiago de Chile and Panama.

ADVISORY BOARD

The Advisory Board exercises the consultative and advisory functions.

FACULTY

The Chair teachers have been working in child-related, advertising, consumer and media critical areas several years. This is the permanent team of research, development and training: