Associate Professor of the Communication and Social Psychology Departament at the University of Alicante.
Degree in Psychology and PhD in sociology. Ex Senior Advertising Producer at Publiespaña (Fininvest Group). Professor of the Advertising and Public Relations Degree in the field of advertising creativity.
Author of the books: “Advertising Communication of toys on television” (2004), “ Child Marketing ” (2008) and numerous scientific articles. Lead investigator of the research group ¨Communication and Childhood ¨ and the group ¨ Communication and specific audiences¨ . Her research interests include: communication and childhood, scientific communication and advertising creativity.
Founding partner of the Spanish Association of Communication Research (AE + IC). Vice President of the International Association for Research on Children, Youth and Communication. Founding partner of the Latin Society of Social Communication.
Director of the Mediterranean Journal of Communication. Co-director of the Researchers in Measurement Network and Communication Evaluation. Honorary Member of the Latin American Network of researchers in Advertising (RELAIP). Founding member of the Observatory of Scientific Journals.