PhD in Information Sciences and professor of the Marketing Department and Market Research at Complutense University of Madrid (UCM).
She has taught at different universities in areas related to marketing and communication.
She has participated in several research projects, also organized conferences and seminars in these areas. She is the author of several publications in many academic journals as well as books and book chapters.
She is a research member of the Brand Management group and Communication Processes (UCM). Finally, her professional experience has been developed in multinational advertising agencies, marketing departments and business management.