Luis Rodrigo Martín


Law Degree (2002) and Advertising and Public Relations (2003) from the Complutense University of Madrid.

Doctor in Audiovisual Communication and Advertising from the University of Valladolid with Extraordinary Doctorate Award (2010) for the thesis ¨ Communication, consumption and culture¨. Specialized consumption and communicative speeches.

He teaches different subjects related to the advertising creative process at the Faculty of Social Sciences, Legal Sciences and Communication at the University of Valladolid since 2003 in the degree of Advertising and Public Relations.

Currently he works as a professor of official Masters as ¨MastCo¨, Master in Communication Organizations at the Complutense University of Madrid also the Master in Communication for social purposes and the Master in Communication Research as Historical-Social agent.

He has received ¨the Caja Spain¨ and ¨Caja Segovia¨ research awards for projects related to communication and consumption. He is the author of several books and thirty articles in scientific journals. He is coordinator of the Research Group ¨Icon 14¨¨ Trends in Advertising and Consumer Affairs.

Selected Publications:
RODRIGO, I. AND RODRIGO, L. (2015) The social cause in advertising creativity. Think Advertising. International Journal of Advertising Research, 7 (2), pp. 252-274