Joaquín Sánchez


PhD in Information Sciences, and Professor of Marketing and Market Research Department at the Complutense University of Madrid.

He has published nearly thirty articles, both national and international level, and a dozen teachers and scientific books, also contributed at prestigious academic conferences.

In recent years he has participated in six research projects of relevance as Main Investigator in two of them.

Finally, He belongs as a researcher fellow to the Research Group in Marketing, Consumer Behaviour and Modelling MARKCO2, and the group of Brand Management and Communication Processes, both at the Complutense University of Madrid.