Degree in Hispanic Philology from the University of Barcelona (1986), Degree in Advertising and Public Relations from the Autonoma University of Barcelona (1996) and PhD in Communication Sciences from the UAB (2000). Associate Professor of the Communication Department of the Pompeu Fabra Univeristy. Researcher of the Research Group “Communication, Advertising & Society” (www.cas.upf.edu).
His main lines of research are related to advertising, tourist communication and the relationship of children and adolescents with brands and media.
Lead investigator of the project: “Online communication of the Spanish tourist destinations” (2012-2014), of the Ministry of Economy and Competitiveness of the Government of Spain (www.marcasturisticas.org).