The researches we carry out have as a characteristic the application of own qualitative techniques in which the child and the adolescent participate and build with their opinion the states of the question and they help us to measure, contrast and value the gap between “media agenda and lived agenda “.

We conduct two surveys a year called “Kids State” and “Young State.” Two general studies on the situation of children and young people in different fields; Consumption, society, citizenship, media and school.

In addition, the laboratory provides research to public and private institutions, companies and entities interested in knowing information about their messages, products or social and media projection of the brands.

The professors collaborating with the Chair develop their role by working on several of their own research on subjects of relevance and topicality related to the program.

The Chair has a network of partner schools around the country that collaborate in the researches.

Also, a permanent panel of students from 6 to 16 years of age who collaborates periodically with the TMK & F Chair.